Author Archives: Todd Hyten

06.14.10
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Study reports nearly one-third Twitter users retweet marketing messages

Don’t think Twitter is any good for marketing? A recent study by ROI Research Inc. and Performics reported some amazing stats on 3,000 social media users. Among their findings:

  • Fifty percent of Facebook users click on Facebook ads to “like” a brand
  • Thirty-seven percent learned about a new product or service from a social networking site
  • Thirty-two percent of respondents have recommended a product/service/brand to friends via a social networking site
  • Thirty-two percent of Twitter users re-tweet content provided by a company or product

So if your company isn’t on Twitter, and you’re not talking about your services or products, you’re missing out on some great word-of-mouth pass along marketing.

05.08.10
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Copyblogger’s Best Post Of The Week: The Myth of Beautiful Web Design

Hey here’s a tip that works: if you’ve got an email campaign tied to your blog, make your weekend email a “Best Of” email.

How do I know it works? Because that’s how I end up looking at Copyblogger’s batch of weekly posts. I subscribe to Copblogger’s update and when I’m busy during the week, I know to look on the weekend for the weekly “Johnny’s Copbyblogger Wrap-up”.

So by far my favorite post of the week was this post by Pamela Wilson: The Myth of Beautiful Web Design. It’s a great post – go read it now. Just to whet your appetite, Wilson makes the point that’s central to all online marketing: Your won’t do jack unless you have a marketing plan with clear goals.

My own aphorism that I tell people constantly (and immediately gets ignored) is “Websites do exactly what they are designed to do.” Meaning if you start with a goal and plan of capturing leads, and you build and design to that goal, that’s what the site will do (if done well). If, however, you build a site to shout your brand presence to the world (Awareness goal) … don’t be surprised when the leads to magically appear.