I don’t often use my blog space to say “wow what a great post” – but this one is truly outstanding. Yesterday I had a rush job to do for a client and I only glanced at this post by on the Social Media Examiner: How to Integrate Video Into Your Social Media Marketing featuring the Facebook uber-queen Mari Smith. So this a.m. I go back and look at it.
It’s a phenomenal post. Complete with software and camera recommendations and quick-hit list of must-do’s. It’s probably the most succinct how-to I’ve ever seen on the topic.
Super cool. Oh, and that rush job yesterday? Scripting questions for a video interview to be used in an online ad. Video is everywhere online, and ad spending on video-integrated ads is up too. Spending on video ads was up a whopping 31% for the first half of 2010, according to Internet Advertising Bureau.
A lot of people may think of web marketing/social media/inbound marketing as geeky stuff … but it’s actually just about the business of selling. In other words, it’s as old as the hills. But there are some brilliant people out there who can “connect the dots” from old concepts to today’s technology.
Here are three of them. These are brilliant, entertaining (and not short) videos from three big-name marketing guys in the current world of web marketing: Jay Baer, Seth Godin, Joe Pulizzi. You can follow short pithy thoughts from Seth Godin on his blog. Jay Baer’s site is Convince and Convert — where you can do some very deep dives on marketing. Joe’s blog is here, and if you know what’s good for you you’ll spend a lot of time on the Content Marketing Institute site as well.
Here’s the very artsy video from Twitter showing the new Twitter interface (below). The big news today is that Twitter’s new interface makes browsing streams easier, and with the addition of in-stream video and images, it’s just that much closer to Facebook functionality.
Here are some of the first reports on the new revamped Twitter:
It’s not an absolute killer of third-party apps by any means, and a lot of power users will stick with their favorites, such as Seesmic, Tweetdeck and Hootsuite. These all offer way too many goodies for power users … but more every day users are going to like the new Twitter. The more visual – the better.
This is great news for business users.
Being able to add an image, photo, whatever, not to mention video, makes Tweets that much more business- and marketing friendly. After all, what makes Facebook so great is the ability to easily attach photos and vid. Making Twitter a visual medium means businesses that are already visual and active on Facebook now have yet another visual platform for distribution. The image attachments on the new Twitter are big — or at least in the snaphsots I’m looking at, they appear way bigger than the thumbs you see in a Facebook news feed.
And with the new, bigger interface, one can’t help but think there’s room there for advertising space. Facebook makes over $1 billion on their ad network. Twitter would kill to monetize ad space on their web presence.