When the “new Twitter” was unveiled last week I noted that it certainly seemed like Twitter’s redesign had ads in mind in that conspicuously large right hand space.
I wasn’t alone in that observation – eMarketer noted in a good article last Friday summing up Twitter’s ad-relate moves that the right-hand column looks ripe for ad [...]
I got a real chuckle from the news today that US and European teams will be banned from using Twitter and Facebook – as per order of their team captains.
Apparently it’s “trouble” said Colin Montgomerie, European Ryder Cup captain. Apparently they want their team members to be focusing on the game at hand. Which I [...]
I don’t always use my blog to repeat news – but this item underscores one of my favorite points: you shouldn’t ignore Twitter in your marketing plans. Why?
According to a recent report by email marketing company ExactTarget (reported via eMarketer), Twitter followers are more likely to purchase from a brand they “Follow” than Facebook “Fans.”
Summing [...]
Here’s the very artsy video from Twitter showing the new Twitter interface (below). The big news today is that Twitter’s new interface makes browsing streams easier, and with the addition of in-stream video and images, it’s just that much closer to Facebook functionality.
Here are some of the first reports on the new revamped Twitter:
Here Comes [...]
For many small businesses or individual business users, the idea of using the tools of social media is appealing because they see it as an easy “broadcasting” tool. It gets them on the web even when they don’t have a deep or robust web presence.
Yes, this is true, but the real value of social media, [...]
I'm Todd Hyten and I started my content career as a journalist and later jumped into web marketing with both feet. I like marketing that's direct, effective and efficient, like a good headline on a newspaper story. I also like marketing because it's about connecting interesting ideas to people. The point is, I love this stuff. Located in the Boston area and curious about working with me? Feel free to call: 617.208.8710 
