eMarketer reports on a new study of how small businesses are using social media and finds that the number has “plateaued” at about 24%. But the real interesting news is that of those who do social media marketing, two-thirds are getting results.
What kind of results? Mainly in loyalty and engagement – in other words, they [...]
So if you’re in marketing, chances are you’ve heard a lot about people trying some crazy things to get noticed or boost their business.
One of the worst ideas I’ve ever heard is people who post fake reviews on places that ask to rate a business. Let’s say it’s Yelp.com. And let’s say some unsuspecting business [...]
I had a journalism professor who had an interesting philosophy about writing news stories: “Explain it to the reader as if you’re explaining it to a friend at a bar.” That’s more clever than it sounds. What my old prof meant was: keep it simple, brief, and highlight the interesting stuff (you don’t want to [...]
eMarketer reports today that social network ad spending in 2010 will reach $1.7 billion — and about half that will be spent on ads on Facebook. This is a big increase over the $1.3 billion eMarketer estimated back in December, proving that the juggernaut of social media is growing beyond expectations. eMarketer pegs 2011 ad [...]
I’m often interested in the big “why?” questions. One of the things I’ve noticed about social media is the big barrier that exists with people who don’t understand it.
Their most common questions are: But why would someone want to follow my business on Twitter or Facebook? Why would a burrito business have thousands of followers [...]
I'm Todd Hyten and I started my content career as a journalist and later jumped into web marketing with both feet. I like marketing that's direct, effective and efficient, like a good headline on a newspaper story. I also like marketing because it's about connecting interesting ideas to people. The point is, I love this stuff. Located in the Boston area and curious about working with me? Feel free to call: 617.208.8710 
