Remember back in the old days of social media (18 months ago) when everyone seemed to see the big opportunity in social media as “joining the conversation”? Well … I just read this great post by Tom Martin, and it helped crystallize something I’ve known but maybe haven’t fully recognized.
Martin takes aim at the “conversation” [...]
MarketingProfs has an article with good, detailed data from a recent study of small businesses, innovation and social media. The headline is Small Biz Report: Social Media Adoption Levels Off , which at first glance may cause some to think “uh-oh,” the bloom is off the rose. The article offers insight into a study of [...]
I don’t often use my blog space to say “wow what a great post” – but this one is truly outstanding. Yesterday I had a rush job to do for a client and I only glanced at this post by on the Social Media Examiner: How to Integrate Video Into Your Social Media Marketing featuring [...]
If your small business website activity isn’t being tracked somehow, you’re flying blind. The easiest way to tack your website’s activity (or just a plain great way to get started in understanding website analytics) is to hook up your site to Google Analytics.
It’s free and easy. Via your Gmail account you can get started. Or [...]
I know, I know, yesterday I just posted about a study that was documenting how social media was working for small businesses. So why today am I saying “it’s not always about the numbers?”
Over at Jay Baer’s excellent Convince and Convert blog there’s a guest post by Matt Ridings. Ridings is talking about bigger-than-small-business clients [...]
I'm Todd Hyten and I started my content career as a journalist and later jumped into web marketing with both feet. I like marketing that's direct, effective and efficient, like a good headline on a newspaper story. I also like marketing because it's about connecting interesting ideas to people. The point is, I love this stuff. Located in the Boston area and curious about working with me? Feel free to call: 617.208.8710 
