For many small businesses or individual business users, the idea of using the tools of social media is appealing because they see it as an easy “broadcasting” tool. It gets them on the web even when they don’t have a deep or robust web presence.
Yes, this is true, but the real value of social media, [...]
One of the industries that is over all doing a good job with adopting social media is the hotel industry. Social media is a good fit with hotels: people interact with hotel websites a lot and social media lets hotels inform their potential customers about what makes them unique — beyond the hotel room photos [...]
A couple of months ago I attended one of Mashable’s Social Media Day tweetups as the Boston Seaport Hotel. It was the first time I’d attended an event there and after I got there I realized why the social media savvy types chose that hotel. The function room was beautiful with a panoramic view of [...]
One of the great things about social media and inbound marketing is the way it can build loyalty in ways traditional marketing and PR just can’t. It’s one thing to say you care about your customers — it’s another to demonstrate it every day on Facebook and Twitter.
Case in point is Boloco, a chain of [...]
I’m shocked that more people don’t know about Threadless, but often when I mention them as a social media success story I usually just get puzzled looks.
Here’s what gets most people’s attention: Threadless is a Chicago, Ill.-based T-shirt company that has more than 1.5 million followers on Twitter and more than 133,000 fans on Facebook. [...]
I'm Todd Hyten and I started my content career as a journalist and later jumped into web marketing with both feet. I like marketing that's direct, effective and efficient, like a good headline on a newspaper story. I also like marketing because it's about connecting interesting ideas to people. The point is, I love this stuff. Located in the Boston area and curious about working with me? Feel free to call: 617.208.8710 
