I look at a lot of local Facebook business accounts. And there are a lot of companies I see doing great things.
It’s hard, however, to find the truly creatively brilliant Facebook marketing. If you want to see what a brilliant Facebook marketing idea looks like in action, however, look at Virgin America’s Awkward Family Photo [...]
I got a real chuckle from the news today that US and European teams will be banned from using Twitter and Facebook – as per order of their team captains.
Apparently it’s “trouble” said Colin Montgomerie, European Ryder Cup captain. Apparently they want their team members to be focusing on the game at hand. Which I [...]
I don’t always use my blog to repeat news – but this item underscores one of my favorite points: you shouldn’t ignore Twitter in your marketing plans. Why?
According to a recent report by email marketing company ExactTarget (reported via eMarketer), Twitter followers are more likely to purchase from a brand they “Follow” than Facebook “Fans.”
Summing [...]
Today’s post on Social Media Examiner looks at 10 Facebook Pages that do a great job selling their owner’s brand and identity: 10 Top Facebook Pages and Why They’re Successful.
Of course any small-to-medium sized business (SMB) will probably note right away that these are all highly customized Facebook Page accounts featuring custom-designed pages. These pages are [...]
For many small businesses or individual business users, the idea of using the tools of social media is appealing because they see it as an easy “broadcasting” tool. It gets them on the web even when they don’t have a deep or robust web presence.
Yes, this is true, but the real value of social media, [...]
I'm Todd Hyten and I started my content career as a journalist and later jumped into web marketing with both feet. I like marketing that's direct, effective and efficient, like a good headline on a newspaper story. I also like marketing because it's about connecting interesting ideas to people. The point is, I love this stuff. Located in the Boston area and curious about working with me? Feel free to call: 617.208.8710 
