Author Archive

Business blogging: Ghost bloggers are … everywhere!

November 11, 2010

Hi-ho everyone. You know what happens when you are super busy? You don’t blog as much (as you can probably tell). Well, I’m still super busy but wanted to pass this thought along. Just judging from my own experience, I’m willing to bet a lot of businesses that have not started blogging may not know [...]

Posted in Blogging 1 Comment »

Social Media: Does sharing trump conversation?

October 28, 2010

Remember back in the old days of social media (18 months ago) when everyone seemed to see the big opportunity in social media as “joining the conversation”? Well … I just read this great post by Tom Martin, and it helped crystallize something I’ve known but maybe haven’t fully recognized.
Martin takes aim at the “conversation” [...]

Posted in Social Media No Comments »

Facebook for business: Getting beyond the hype to what matters

October 27, 2010

If you’ve read my blog before, you’re probably aware that I think the best blog on social media and marketing is Jay Baer’s Convince and Convert. Lately Jay has been on a tear on the subject of Facebook and the over-hyping of what “Like” actually does for brands. He wrote a trilogy on the topic, [...]

Posted in Uncategorized No Comments »

For small businesses using social media, amateur hour is ending

October 18, 2010

MarketingProfs has an article with good, detailed data from a recent study of small businesses, innovation and social media. The headline is Small Biz Report: Social Media Adoption Levels Off , which at first glance may cause some to think “uh-oh,” the bloom is off the rose. The article offers insight into a study of [...]

Posted in Social Media No Comments »

Best how-to: integrating video into social media

October 14, 2010

I don’t often use my blog space to say “wow what a great post” – but this one is truly outstanding. Yesterday I had a rush job to do for a client and I only glanced at this post by on the Social Media Examiner: How to Integrate Video Into Your Social Media Marketing featuring [...]

Posted in Social Media, Video 2 Comments »