There are two key takeaways from this week’s news that Google was encrypting ALL key word search data.
- It is increasingly harder to separate SEO from content strategy
- Content is king and will continue to be so for the foreseeable future
For me, the most important comments from the news were found in this HubSpot blog post. HubSpot, by the way, continues to be johnny-on-the-spot with this kind of reportage on the online marketing world. These two comments emphasize that more than ever, content is the driver of all things relevant, and that relevancy is even more important. My emphasis added.
Since SEO-optimized content is generally themed content around a specific topic, you can still track the SEO performance of all of your URL’s. I’d argue that tracking organic content at a page level, rather than an individual keyword level, makes a lot more sense given the recent increases in keyword ranking volatility.–Larry Kim, Founder & CTO, WordStream:
And then there’s this comment:
While secure searches may seem frustrating to many SEO marketers, this is actually a great move for our industry. Great SEO today is great content with powerful digital endorsements from relevant and authoritative websites, which results in business results that transcend the keyword conversation.–Aaron Aders, Co-Founder, digitalrelevance
So … we’re all on the same page now. Moves like this from Google really aren’t that surprising if you continue to chant this mantra: …it’s all about the content/it’s all about the content.