If your small business has a website, the best thing you can do to get noticed is to add a blog. According to analytics firm HubSpot, adding a blog has real, powerful results:

But I know many of you out there may think of this as a big headache. Now you have to call up your web guy/gal and figure this out. And then there’s the big issue: what to blog about?

I’m convinced of the theory that you learn by doing. Just get started and you’ll learn. If you want to just “get your feet wet” in blogging, I have a great experiment you can try.

Set up a blog on Tumblr. If you go there, you’ll see that you can create a blog in minutes — if not 60 seconds or less — and it’s free. Don’t like what you see? Delete the blog with a click of a button. You have nothing to lose.

No kidding. Input your email, think of a unique password for your blog, and name your blog and you’ve made your new blog. Once you’ve done that, start playing with the settings and you’ll see you can choose from dozens and dozens of beautiful templates.

Now go and start your own.

Once you see how great this is, you’ll want to add a blog to your business site eventually. But just get your feet wet for now — with no fuss

This entry was posted on October 6, 2010 at 4:58 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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