Oct 10
1
I look at a lot of local Facebook business accounts. And there are a lot of companies I see doing great things.
It’s hard, however, to find the truly creatively brilliant Facebook marketing. If you want to see what a brilliant Facebook marketing idea looks like in action, however, look at Virgin America’s Awkward Family Photo Vacation Contest. Virgin America is encouraging people to upload their “awkward” photos; the winner gets free round-trip tickets for 4 to anywhere they fly.
Why does this rate as brilliant? First there’s the over all idea of partnering with the Awkward Family Photos website. Everyone can relate to these. They’re hilarious … and so cringe-worthy at the same time. Second the idea is about user-generated content. Just open the floodgates and let people post. Third, it naturally attracts people to Virgin America’s website, and Facebook and Twitter too.
Don’t think this will build loyalty? Just look at the comments on their Facebook page: “This is why I love you guys.” They already have 11 pages of submissions.
Can you think of way to get people to post photos on your Facebook page in exchange for a promotional item? I bet a quick brainstorming session can drum up a handful of ideas.
I'm Todd Hyten and I started my content career as a journalist and later jumped into web marketing with both feet. I like marketing that's direct, effective and efficient, like a good headline on a newspaper story. I also like marketing because it's about connecting interesting ideas to people. The point is, I love this stuff. Located in the Boston area and curious about working with me? Feel free to call: 617.208.8710 
