Best how-to: integrating video into social media

I don’t often use my blog space to say “wow what a great post” – but this one is truly outstanding. Yesterday I had a rush job to do for a client and I only glanced at this post by on the Social Media Examiner: How to Integrate Video Into Your Social Media Marketing featuring the Facebook uber-queen Mari Smith. So this a.m. I go back and look at it.

It’s a phenomenal post. Complete with software and camera recommendations and quick-hit list of must-do’s. It’s probably the most succinct how-to I’ve ever seen on the topic.

Super cool. Oh, and that rush job yesterday? Scripting questions for a video interview to be used in an online ad. Video is everywhere online, and ad spending on video-integrated ads is up too. Spending on video ads was up a whopping 31% for the first half of 2010, according to Internet Advertising Bureau.

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