Today’s post on Social Media Examiner looks at 10 Facebook Pages that do a great job selling their owner’s brand and identity: 10 Top Facebook Pages and Why They’re Successful.
Of course any small-to-medium sized business (SMB) will probably note right away that these are all highly customized Facebook Page accounts featuring custom-designed pages. These pages are [...]

I had a journalism professor who had an interesting philosophy about writing news stories: “Explain it to the reader as if you’re explaining it to a friend at a bar.” That’s more clever than it sounds. What my old prof meant was: keep it simple, brief, and highlight the interesting stuff  (you don’t want to [...]

For many small businesses or individual business users, the idea of using the tools of social media is appealing because they see it as an easy “broadcasting” tool. It gets them on the web even when they don’t have a deep or robust web presence.
Yes, this is true, but the real value of social media, [...]

One of the industries that is over all doing a good job with adopting social media is the hotel industry. Social media is a good fit with hotels: people interact with hotel websites a lot and social media lets hotels inform their potential customers about what makes them unique — beyond the hotel room photos [...]

So unless you were under a rock this week you’ve heard about Facebook’s new iPhone-enabled app called Facebook Places. It’s a geolocation check-in service. Now you can tell your friends where you are — and by direct implication promote a business as the location where you check in.
And the really big news is businesses can [...]