In a front page article paired with an in-depth Weekend Journal feature-length article , the Wall Street Journal today exposed the extent of little-known tracking files that the 50 most popular websites install on users’ computers: The Web’s New Gold Mine: Your Secrets.
The article details the stunning news that the 50 most popular websites installed [...]

OK, so this is like a bugaboo of mine: the intersection of traditional news and social media. I found two two posts that basically underscore the point that, if you’re in journalism and you’re not on Twitter and Facebook — and using them to stay abreast of events, then you’re just cheating yourself and your [...]

Who doesn’t like the Old Spice social media campaign? It’s funny, original, and seems to prove the validity of social media, right?
Actually it doesn’t. And this is what’s been bugging me: what the campaign really says is that you too can succeed with a “social media campaign” … provided you are a very big company [...]

One of the great things about social media and inbound marketing is the way it can build loyalty in ways traditional marketing and PR just can’t. It’s one thing to say you care about your customers — it’s another to demonstrate it every day on Facebook and Twitter.
Case in point is Boloco, a chain of [...]

For this week’s “Found Friday” post I’m going to share two great articles on how to start a company blog. You’ll definitely notice some similarities in these two posts, but they aren’t identical. One even offers a handy checklist (via Slideshare). As an added bonus I’m including a post that links to a great PDF [...]