Archive for July, 2010

WSJ investigation of new personal info tracking is bad news for web ad business

July 31, 2010

In a front page article paired with an in-depth Weekend Journal feature-length article , the Wall Street Journal today exposed the extent of little-known tracking files that the 50 most popular websites install on users’ computers: The Web’s New Gold Mine: Your Secrets.
The article details the stunning news that the 50 most popular websites installed [...]

Posted in Web Marketing Comments Off

Found Friday: 2 posts on how to use social media for news gathering, monitoring

July 30, 2010

OK, so this is like a bugaboo of mine: the intersection of traditional news and social media. I found two two posts that basically underscore the point that, if you’re in journalism and you’re not on Twitter and Facebook — and using them to stay abreast of events, then you’re just cheating yourself and your [...]

Posted in Facebook Stuff, Twitter Stuff No Comments »

Why the Old Spice campaign is bad for social media

July 28, 2010

Who doesn’t like the Old Spice social media campaign? It’s funny, original, and seems to prove the validity of social media, right?
Actually it doesn’t. And this is what’s been bugging me: what the campaign really says is that you too can succeed with a “social media campaign” … provided you are a very big company [...]

Posted in Social Media, Web Marketing 16 Comments »

Burritos and social media: How Boloco gets it right

July 27, 2010

One of the great things about social media and inbound marketing is the way it can build loyalty in ways traditional marketing and PR just can’t. It’s one thing to say you care about your customers — it’s another to demonstrate it every day on Facebook and Twitter.
Case in point is Boloco, a chain of [...]

Posted in Facebook Stuff, Getting it right, Popular Posts, Twitter Stuff 2 Comments »

Found Friday: 2 great posts on starting a company blog, plus legal advice

July 23, 2010

For this week’s “Found Friday” post I’m going to share two great articles on how to start a company blog. You’ll definitely notice some similarities in these two posts, but they aren’t identical. One even offers a handy checklist (via Slideshare). As an added bonus I’m including a post that links to a great PDF [...]

Posted in Blogging 3 Comments »