Jun 10
16
Twitter “death sentence” lesson: why redundancy matters
Over on the Scobleizer blog is a great post and video interiview with someone who got the Twitter “death sentence.” They opened up their long-standing Twitter account only to find a note from Twitter their account has been deactivated – by Twitter. Here’s the video interview.
Robert Scoble does a good job raking Twitter over the coal for this, but there’s an important lesson here. Make sure if you’re doing social media for business that you have a “wide” social media presence. Be many places at once. Redundancy is a good thing. For instance, if you have a blog, make sure your Twitter account “rebroadcasts” your blog. And using a tool like Hootsuite, you can link the Twitter messages to Facebook. And for good measure, I like the idea of repeating your week’s top blog posts on LinkedIn.
Yes, Ideally you want your messaging to differ somewhat on each platform. But ultimately – it’s OK to be redundant.
I'm Todd Hyten and I started my content career as a journalist and later jumped into web marketing with both feet. I like marketing that's direct, effective and efficient, like a good headline on a newspaper story. I also like marketing because it's about connecting interesting ideas to people. The point is, I love this stuff. Located in the Boston area and curious about working with me? Feel free to call: 617.208.8710 
