Hey here’s a tip that works: if you’ve got an email campaign tied to your blog, make your weekend email a “Best Of” email.
How do I know it works? Because that’s how I end up looking at Copyblogger’s batch of weekly posts. I subscribe to Copblogger’s update and when I’m busy during the week, I know to look on the weekend for the weekly “Johnny’s Copbyblogger Wrap-up”.
So by far my favorite post of the week was this post by Pamela Wilson: The Myth of Beautiful Web Design. It’s a great post – go read it now. Just to whet your appetite, Wilson makes the point that’s central to all online marketing: Your won’t do jack unless you have a marketing plan with clear goals.
My own aphorism that I tell people constantly (and immediately gets ignored) is “Websites do exactly what they are designed to do.” Meaning if you start with a goal and plan of capturing leads, and you build and design to that goal, that’s what the site will do (if done well). If, however, you build a site to shout your brand presence to the world (Awareness goal) … don’t be surprised when the leads to magically appear.
I’m tired of seeing all the social media vids out there – but that’s because, you know, I’m in the biz. But this one is better than average. Not new. It gets extra points for not using Fatboy Slim’s “Right Here, Right Now” soundtrack.
I conducted an experiment with Tumblr over the weekend. Here’s the skinny: This is probably the best platform for creating an “instant blog” – and yes, it has marketing implications (but it’s tricky).
The experiment: Set up a blog as quickly as possible based on a breaking news event. Try to get followers, interaction across multiple social media platforms.
The event: Boston’s water crisis (tap water unsafe for 2 million residents).
The blog: “Aquapocalyse” became a “Trending Tweet” on Twitter as a term of description for the water crisis the first day (Sat. May 1). So I chose that for the name of the blog and Twitter account. See here and here. See images below.
The results: In 36 hours:
48 followers on Twitter
60+ interactions on Tumblr
27 followers on Tumblr
Mentions on high-profile blog: 1 (www.universalhub.com)