Copyblogger’s Best Post Of The Week: The Myth of Beautiful Web Design

Hey here’s a tip that works: if you’ve got an email campaign tied to your blog, make your weekend email a “Best Of” email.

How do I know it works? Because that’s how I end up looking at Copyblogger’s batch of weekly posts. I subscribe to Copblogger’s update and when I’m busy during the week, I know to look on the weekend for the weekly “Johnny’s Copbyblogger Wrap-up”.

So by far my favorite post of the week was this post by Pamela Wilson: The Myth of Beautiful Web Design. It’s a great post – go read it now. Just to whet your appetite, Wilson makes the point that’s central to all online marketing: Your won’t do jack unless you have a marketing plan with clear goals.

My own aphorism that I tell people constantly (and immediately gets ignored) is “Websites do exactly what they are designed to do.” Meaning if you start with a goal and plan of capturing leads, and you build and design to that goal, that’s what the site will do (if done well). If, however, you build a site to shout your brand presence to the world (Awareness goal) … don’t be surprised when the leads to magically appear.

Tumblr Experiment In Boston Goes Horribly Right

I conducted an experiment with Tumblr over the weekend. Here’s the skinny: This is probably the best platform for creating an “instant blog” – and yes, it has marketing implications (but it’s tricky).

The experiment: Set up a blog as quickly as possible based on a breaking news event. Try to get followers, interaction across multiple social media platforms.

The event: Boston’s water crisis (tap water unsafe for 2 million residents).

The blog: “Aquapocalyse” became a “Trending Tweet” on Twitter as a term of description for the water crisis the first day (Sat. May 1). So I chose that for the name of the blog and Twitter account. See here and here. See images below.

  • The results: In 36 hours:
  • 48 followers on Twitter
  • 60+ interactions on Tumblr
  • 27 followers on Tumblr
  • Mentions on high-profile blog: 1 (
  • Many notes (comments)
  • Many approval messages from Tumblr community.

The blog on Tumblr